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WHAT REEFU OEM/ODM SERVICE DO?

We research while others imitate

From formulation development and packaging customization to manufacturing and delivery, REEFU helps beauty brands bring products to market more efficiently and with greater confidence.
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We market while others simply manufacture

REEFU helps beauty brands move from concept to finished product with fewer suppliers,
clearer coordination and one integrated solution from development to delivery.
Market-Fit Formula Development

Market-Fit Formula Development

Develop formulas tailored to your target market, brand positioning and product goals — not just off-the-shelf concepts with a new label.
Brand-Ready Packaging Solutions

Brand-Ready Packaging Solutions

Turn packaging ideas into practical, brand-ready solutions that balance visual appeal, compatibility, MOQ and cost.
Compliance & Registration Support

Compliance & Registration Support

Prepare documentation and testing support for smoother product registration, compliance review and market entry across different regions.
Scalable Manufacturing & Delivery

Scalable Manufacturing & Delivery

Move from approved samples to stable production, quality-controlled filling, packing and delivery with one coordinated manufacturing partner.

Who We Serve

REEFU supports beauty businesses at different stages — from established brands and creator-led launches to retail programs and bulk formula
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From Now We Do Work Together

REEFU offers flexible OEM/ODM cooperation for finished product development and bulk formula supply. what level of support you need, and where final filling or packaging will be completed.
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Finished Product OEM/ODM

Best for brands that want finished products ready for sale. TY supports formula development, packaging customization, coordinated production and shipment, with flexible project scope based on your business needs.
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Bulk Formula / Semi-Finished Supply

Ideal for customers with local filling capabilities. TY develops and produces bulk formulas for drum shipment, while final filling, labeling or retail packaging can be completed in your own market.
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Product Categories We Support

From champion item to broader product line development, REEFU supports OEM/ODM projects across core, emerging and extended beauty and personal care categories.
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Qualification Certificates

For certificate details, supporting documents and downloadable PDF copies.

REEFU FDA CERTIFICATE

REEFU HALA CERTIFICATION

REEFU COSMETIC GMP MANAGEMENT CERTIFICATE

REEFU FDA QUALIFIED CERTIFICATEION

REEFU HALA COSMETIC OEM CERTIFICATE

Team of Professionals

Ryan Chen

CEO - REEFU
CEO Chen: "Respect for nature and thanksgiving — pave a brand way for beauty clients and manage avoiding mistake."

The founder of REEFFU, Ryan (born in 1975, major of fine chemical engineering), is the "sole" in China who has been researching and deeply rooted in the cosmetics industry for over 30 years. The "sole" who integrates formula research, market research, brand planning, and scientific management. CEO Ryan is trusted by global brand owners and projects, covering private brands, DTC, and multinational retail. REEFFU's ability to progressing from simple production outsourcing to today's brand marketing scale effect is completely inseparable from CEO Ryan’s industry experience and firm determination!

Yongpei Fang

Dean-Reefu Research Institute
35+ years of R&D experience across Korea and China Former Senior Researcher at CJ Group (ENPRANI) Led global product development with launches in SEPHO RA and BOOTS Patent holder in China and Korea Expertise in ISO 9001, NPI, QFD, and FMEA Advanced technical training in the USA (ISP) and Japan (NIKKO)

Wei Chen

PhD Founder, Huawei Biotech
Director of the Fermentation Engineering Platform, Zheji ang Sci-Tech University 16+ years of experience in bioengineering research Principal investigator on 7 national and provincial research projects, including 3 projects funded by the National Natural Science Foundation of China (NSFC) Author of 20 SCI-indexed publications Holder of 15 granted patents

Jianwei Zhu

MD, PhD
Dermatology Consultant 10+ years of experience in clinical dermatology, medical research, and academic teaching Principal investigator and contributor to multiple dermatol ogy research projects Author of 30+ peer-reviewed publications in top-tier interna tional medical journals, including The New England Journal of Medicine (NEJM)

Jianwei He

PhD Professor
National “Thousand Talents Program” Distinguished Expert PhD, University of Windsor (Canada) Professor, China Jiliang University Pioneer in the industrialization of fullerene-based materials Leading the application of fullerene technologies, a material recognized by the Nobel Prize in Chemistry, in advanced skincare Lead Scientist, Shuibasha Fullerene Antioxidant Project

Jianhua Cheng

PhD professor
Professor, PhD Supervisor & Institute Director, South China University of Technology (SCUT) Visiting Scholar, The University of British Columbia (UBC), Canada Specialized in biomedical research and translational science Author of 100+ academic publications, including 33 SCI-in dexed papers Inventor on 72 patent applications, with 41 patents granted

Kesi Du

Prof., PhD
Expert in cosmeceutical efficacy research Associate Professor & Master’s Supervisor, Guizhou Medical University PhD in Organic Chemistry, South China University of Technology, with postdoctoral research experience MSc in Medicinal Chemistry, Guizhou Medical University BSc in Pharmaceutics, Hubei University of Chinese Medicine Author of 16 SCI-indexed publications Inventor on 31 patent applications

Dr. Chao,

PhD
Expert in Protein-Based Adhesives & Polysaccharide Science Elite Academic Training Postdoctoral Fellow, Massachusetts Institute of Technology (MIT) Postdoctoral Fellow, University of Washington PhD, Cornell University Current Academic Appointments Professor & PhD Supervisor ShanghaiTech University Professor & PhD Supervisor Shenzhen Institute of Advanced Technology (SIAT), Chinese Academy of Sciences (CAS) Scientific Impact Author of 60+ peer-reviewed publications, including 10+ in Nature / Science family journals Holder of 15 patents (5 International/US, 10 Chinese)
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