We help brands go "From Concept to Brand"
— from your initial idea, through market research,
formula development, and manufacturing, to a product
ready for your market.

Innovation in science and technology is the engine of REEFFU's growth. We are an international cosmetics research, production, and manufacturing oem/odm ecosystem platform with a history of 17 years. Rooted in China, strategically positioned in South Korea, and flourishing globally, REEFFU, as your full-chain partner in beauty, is a trendy factory that thinks like a brand. With five major over 100 million-yuan blockbuster products in five years, REEFFU has not stopped and instead has become more determined about its future in beauty and its will.
		No matter where you are in the world, whether you are a start-up brand or a mature project, we provide scientific breakthrough solutions to empower brand growth. REEFFU's mature formulas and complete certifications can enable your brand/business to shine brightly, take off locally, and help you surpass your competitors and reach new market heights and scales!
The founder of REEFFU, Ryan (born in 1975, majoring in fine chemistry), is the "sole" in China who has been researching and deeply rooted in the cosmetics industry for over 30 years. The only one who integrates formula research, market research, brand planning, and scientific management. He is trusted by global retailers and projects, covering private brands, DTC, and multinational retail. REEFFU's ability to progress from simple production outsourcing to today's brand marketing scale effect is completely inseparable from the industry experience and firm determination of the company founder. CEO - Ryan CHEN
REEFU's core advantage lies in full-chain services, achieving factory branding, product differentiation, and management standardization; this is also the key to winning the trust of leading retailers. We respect the market insights of the local market, explore trends, and create your next blockbuster product.